This is the most brilliant and cracktastic cross-promotion of all time. If I drank soda with high-fructose corn syrup, I’d even think about buying their product. As it is, I’m totally suckered in to the whole promotional schtick because I get
* a free battle-bot pet for all my toons
* the pet counts towards the pet achivement
* free fuel to fill my pet’s tanks
* with the fuel, I get to fight my pet in game against battle-bot pets
* the raffle-token thing is free, so there’s the extremely slight chance I’ll win other shit.
So, yeah. I’ll drink that kool-aid!
Whatever marketing guru came up with this idea totally deserves his porsche and his hot chick with cocaine on her ass for him to snort.
Or… I guess that’s the 1980’s. These days, it’s probably a Prius, a yoga instructor, and macrobiotic prozac.